Friday, June 26, 2009

Nike Gets Specific

Nike. Is there anything they cannot do? Above is a picture of their latest breakthrough in sports performance technology. Flywire webbing and Lunar Foam padding are just a couple of the new design expertise to help make these kicks sports specific. Weighing only 5.5 ounces, the LunaRacer has flex grooves along the compression-molded foam outsole to aid in evenly distributing impact. Liquid crystal polymer thread and an improbable hole in the heel reduce the weight of the Zoom Victory Spike coming in at only 3.4 ounces. The Hyperdunk also boasts flex grooves on it's outer sole to improve stability. At 13 ounces, the Hyperdunk is the lightest basketball shoe made to date. Pretty impressive, not to mention the design of the shoe wasn't all the team was thinking about....

LIT Workshop was commissioned by Nike Basketball to design a run of 24 two-way mirrored plexiglass boxes to house the Kobe Bryant Hyper Dunks. Any guess for how much these would go for on ebay? Photos from I.D. Magazine.

No comments: